Marketing & Communication Plans

Marketing Plan

While most businesses understand the purpose of a Business Plan, few have constructed a Marketing Plan. The Marketing Plan takes a deeper look at both the who and how of customer engagement.

Here we look at things such as:

• Ideal audience(s)

• Messaging

• Competition in the Market Place

• Revenue Enhancements

• Goal Setting

• Engagement and Measurement Tools

• And more

Developing a purposeful plan focuses your energy providing greater and more consistent results in your marketing efforts.

At Operation Crusader, we can help you walk through the process of developing a solid marketing plan all the way through implementation.

Communication Plan

Each company controls the experience of their customers. To be effective, there must be a purposeful plan on how your company will engage with people. This plan must be purposeful and intentional.

There are three regions of communication:

C1. Community to Contact:
When someone engages your brand anywhere from your website, to social media, to anything printed, your goal is to engage that person, driving them closer to reaching out and making contact with you.

C2. Contact to Customer:
While the time may vary, there is usually some time between the first contact and when someone becomes a customer. This section focuses on engagement during this time.

C3. Customer to Cheerleader:
Once someone purchases an item or a service, intentionally staying engaged until they become a referral source for your business.

We can help your company become intentional about communication, making the internet work for your company.