Communication Plan
Engaging people where they are.
The 3C’s - Areas of Communication
C1 - Community to Contact
C2 - Contact to Customer
C3 - Customer to Cheerleader
C1 - Community to Contact
Most companies have a variety of ways for people to initially connect with them. This can range from social media to advertising to something as simple as a web search. It really doesn’t matter how they find you. What matters is how you are going to purposely and intentionally engage with them. Your purpose is two fold.
First, your goal is to work on their perception of your company. You want your potential customer to perceive you as a trusted resource. When you are seen as the trusted resource, other issues tend to diminish.
Secondly, your goal is to get them to reach out and contact you. Just having someone know about you is good, having them contact you is where you can have a conversation.
The Community to Contact is where all sales really begin.
C2 - Contact to Customer
The time between Contact to Customer may vary. In some instances, the gap is small or almost instant. While others with a more complex sale may have months or years between contact and when the customer purchases the item or service.
No matter which end of the spectrum your company falls, purposeful communication in important. The potential customer has already learned some of what you do and has reached out. This may be a phone call, email, or any other method that you have developed. What happens to that customer either pushes them further away or draws them into your company making them feel good about their choice to contact you.
The Contact to Customer is where the sale is solidified.
C3 - Customer to Cheerleader
Most companies work hard to get the sale. They invest a lot of money to attract new people to the top of their sales funnel. Sadly, most companies don’t communicate with their current customers in a purposeful and intentional way. They tend to see their current customers as theirs while they try to attract a new one.
You current customers know people just like themselves. Taking the time to effectively communicate with that customer can turn them from just a customer to someone referring people to your company. They become your cheerleader. This doesn’t happen by accident. It takes purposeful communication focused on developing a deeper relationship with that customer.
The Customer to Cheerleader is where new business is developed.
At Operation Crusader, we would love to walk down this path with you, working together to develop strategies to engage people each step of the way. Depending on the company, and what they want, we can work with you on a variety of levels. These range from consulting, helping you develop a plan, all of the way through implementation and management. Reach out today and let’s talk about your situation.