Communication Plan
30% to 50% of new business should come from referrals
Communication Plan
Each company controls the experience of their customers. To be effective, there must be a purposeful plan on how your company will engage with people. This plan must be purposeful and intentional.
There are three regions of communication:
C1. Community to Contact:
When someone engages your brand anywhere from your website, to social media, to anything printed, your goal is to engage that person, driving them closer to reaching out and making contact with you.
C2. Contact to Customer:
While the time may vary, there is usually some time between the first contact and when someone becomes a customer. This section focuses on engagement during this time.
C3. Customer to Cheerleader:
Once someone purchases an item or a service, intentionally staying engaged until they become a referral source for your business.
We can help your company become intentional about communication, making the internet work for your company.