May - Videos


Why should a company or organization use video?  Allow us to share some statistics from 2017.


 By 2017, online video will account for 74% of all online traffic (KPCB).
    2.     55% of people watch videos online every day (MWP). 
    3.     65% of video viewers watch more than ¾ of a video (Syndacast).
    4.     85% of Facebook video is watched without sound (Digiday).
    5.     59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
    6.     54% of senior executives share work related videos with colleagues weekly(TubularInsights).
    7.     52% of marketers believe that video is effective for brand awareness (WowMakers)

8.     Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
    9.     Including video in a landing page can increase conversion by 80% (EyeView).
    10.     Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
    11.     4 out of 5 consumers believe that demo videos are helpful (Animoto).
    12.     Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
    13.     4x as many customer would rather watch a video about a product than read about it (Animoto).
    14.     YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
    15.     48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
    16.     Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
    17.     500 million people are watching videos on Facebook every day (TubularInsights).
    18.     45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
    19.     Snapchatters watch 10 billion videos a day (AdWeek).
    20.     82% of Twitter users watch video content on Twitter (Bloomberg).
    21.     43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
    22.     Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
    23.     8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
    24.     52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
    25.     Marketers who use video grow revenue 49% faster than non-video users (VidYard).
    26.     55% of people consume video content thoroughly (HubSpot).
    27.     People spend on average 2.6x more time on pages with video than without (Wistia).

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Operation Crusader can help with your video needs.  It is too powerful of a tool not to use on your website and within your marketing and communication.

Bob Mlynek