June - Social Media
Social media has exploded. People like being able to connect with their favorite brands on more of a personal level. The goal of social media is to be social. It is not a place to tell people about your company but a place to share and talk with your clients about your company. The distinction may be subtle, but it is important.
Social media's ROI is not done in dollars but engagement. The more people who are engaged with your brand means a stronger bond with your company. The more people buy into what you do, the more they see you as the authority. Talking with people is the key.
Operation Crusader can help you determine which social media mediums to be part of, where to invest your time and how to create a larger return in engagement.