Developing a non-profit
Communication Plan 

A primary goal of a non-profit is to engage with their community. This consists of those that the non-profit wants to help as well as the community in general. Effective communication for non-profits is critical for everything from donations to volunteers. Sadly, most non-profits struggle because they never spend the time to develop a sound Communication Plan that engages the community.


Why do I need a Communication Plan?

Great question. The primary purpose of a Communication Plan is to provide a game plan on specifically how it will reach, engage and interact with the public. Almost every non-profit wants to engage the community to draw help from either volunteers or donations. Usually, the non-profit talks with people within the community and, even though they are positive about what the non-profit does, it ends there. The communication is not effective in accomplishing the goals.

Since there are such a variety of non-profits, there are no “cookie cutter” Communication Plans. Each has to be developed specifically for that non-profit. While large non-profits have teams of people specifically trained in communication, most are dependent on a small team of people to accomplish the same goals.


What’s included in a plan?

A Communication Plan focuses on how a non-profit plans to engage with the community at large. For a non-profit to be successful, it must not only help their clients, but engage with the community. Good will, understanding, donations and volunteers all come with how well that non-profit does at communication.

The plan focuses on on messaging, emotion and audiences. Understanding your primary, secondary and tertiary audiences is critical. The more you understand the people you are looking to engage, the easier it is to do so.

We look at developing a variety of revenue streams. Many non-profits depend on grants. While this is important, developing donations from the public as well as corporate gifts can have a huge impact on that non-profit.

Finally, we look at the communication tools available to reach people. These range from websites to social media, eNewsletters to texting, and graphics to video. Since each non-profit has limited time and money to spend on communication, we provide the tools to evaluate the priorities as to which tools are critical and which are not as important.

Developing a Communication Plan for Non-Profits consists of four, 2 hour sessions. The four sessions are:

  1. The Starting Point: Here we delve deep into how communications work. Because each of our attendees comes in at a different place, discovering their starting point is critical before any goals can be established.

  2. Setting the Stage: Setting the Stage evaluates goals as well as revenue streams. Each non-profit determines a variety of revenue aspects of their organizations and how to capitalize on them.

  3. The Tools: Marketing tools range from simple business cards to complex websites. It is impossible for any organization to provide equal focus to everything, nor should they. Each organization has to establish priorities to effectively work the tools.

  4. Putting It All Together: Just having information is not enough. It must be put together in a working plan. This session focuses on doing just that. It provides the tools needed to effectively put together a plan that you can utilize right away.


So how does this work?

Operation Crusader can work with a single organization in its Communications Clinic or within a small group workshop. The small group workshop allows for interaction between attendees that proves invaluable.

The Communication Plan development package consists of four sessions that run two hours each. This is a total of 8 hours of training. Because we hold interaction between attendees in such high regard, a minimum of 4 organizaitons is required and each organization can have up to 2 people.

The session locations change with each class. We work to find a location that is central to our attendees. The sessions are casual and interactive, but true workshops. We want you to walk away at the end with a working Communication Plan that you can use.

Daylight and evening workshops are available. We understand that many times blocking out time during the day may be a challenge.


OK, so how much is this going to cost me?

Operation Crusader is passionate about helping non-profits put together a strong and workable Communication Plan. All four sessions are $500 per organization. Because many of the same organizations that need to develop the plan the most, struggle with cash flow, we even offer payment options.

We provide a cash discount of $50 for any attendee that would like to pay up front. For those clients who would prefer to pay over time, we allow them to set their own deposit and give them up to 6 months to pay. It really is that easy.


When are the upcoming sessions?